Instagram is a social platform in which you get to share your life with your friends and your family. This is also a great platform to share your business ideas and fashion tips. You can even start your own business from this platform. Most of today’s trending businesses target and attract their audience through Instagram. You may now wonder, when is the best time to post Instagram reels? Well, it depends on a variety of factors. Do you want your reels to reach most of the audience? Do you want to know the best time to post Instagram reels? If your answer is ‘Yes,’ then do not worry because we have a solution for you. We have certain tips and tricks to post Instagram reels so that they reach the maximum audience. To know more about our recommendations, scroll down.
Table of Contents
Why does time matter?
Well, to be honest, we do not have a specific answer for this. In short, your reel must attract your target audience and goals. For example, if you are a teenager, you should post your content reel most probably at night, because that is the time teenagers use Instagram the most. This simply means, that various people are active at various times, and those times are specific. Hence, if you want to attract more audience and their engagement in your reels, you need to post them specifically when your type of audience is active.
Best Time to Post on Instagram in 2024
We went through some reports and assessments and found out that we do have some best times to post on Instagram as per the census of 2024.
Usually, the best time to post on Instagram is between nine (9:00 am) to nine-thirty (9:30 am) in the morning. The logic behind this is that most of the people of this generation usually wake up during this time of the day. The first thing they do after waking up, is check their phone. Hence, the opening reel they see must be yours. For your convenience and ease, we made a table and have inputted our assessed data in it.
| DAY | BEST TIME TO POST REELS ON INSTAGRAM |
| Monday | 3 am, 4 am, 7 pm |
| Tuesday | 12 am, 1 am, 6 am |
| Wednesday | 4 am, 6 am, 9 pm |
| Thursday | 6 am, 4 pm, 5 pm |
| Friday | 2 am, 11 am, 1 pm |
| Saturday | 9 am, 4 pm, 5 pm |
| Sunday | 5 am, 8 am, 1 pm |
One thing that you should always keep in mind, is that these are just wide-ranging and assessed timings. So, there are some other influences too, that you should also consider while choosing the best time to post Instagram reels. Let us now know about these factors in detail.
Key Aspects While Choosing the Best Time to Post on Instagram
1. Best Days of the Week
Before posting your content, you should keep certain factors in mind. For greater marketing, you must be able to interact and engage with your audience. This will happen if you work smartly. For example, if you are making a reel for a younger audience and targeting teenagers, you must check that when they are most active. So, that is during the weekends or the week after school or college.
Another thing that you should keep in check is the type of content Instagram reels that you are posting. For example, if you are posting funny or inventive Instagram reels, try to post them on Fridays or weekends. This is because people are usually in a good mood during the weekends.
2. Motive for Posting
You will notice that marketing companies are always trying to interact with you while posting Instagram reels and stories. They do this to engage people who in turn, post your Instagram reels or forward them. In return, people who are watching your content on their account will engage with the reel and may repost it again. They may also term your reel as good or humorous content. In this way, more and more people will come across your Instagram reel and it will reach the maximum audience.
If your content is good, funny, or informative, it will reach most of the audience within a day. The process of sharing and reposting your Instagram reel will keep on repeating and ultimately, your reel will go viral.
So, now we know that there are two most important things that you should keep in mind while posting a reel on Instagram. First, your content must be good. Second, you should know the best time to post Instagram reels and post it then.
3. Peak Time Zones
Adjusting with your location’s time zone is equally as important as the best days of the week. Remember that if you are in a different time zone than your target audience, it might not reach them at the right time. If you have a large following in your time zone, keep checking their peak active hours. If you have a large following all around the globe, remember to keep their peak hours in check too. The best time to post Instagram reels will be beneficial for you as it will allow you to actively increase views and endorse your brand name.
4. Check Opponents
Try to keep an open mind if you are making a brand that has huge competition in the market. Keep a check on their post timings and survey that- do they have better engagement with the public than you? If yes, then try to identify their outline of posting and then you post your Instagram reels at the same time.
5. Frequency
A common question may arise in your head along with the best time to post Instagram reels, how many reels should you post per day? Well, to be honest, there is no lucky number as such. The most important thing is that you should keep your viewers engaged. They should be frequently updated about your day, your work, or your well-being. For that, you need to post pictures and reels regularly. If you do not have many followers and this is just a start for you, try to do at least one reel per day. After making a few followers, you can try posting more than one or vice versa. Keep in mind that posting too many reels per day will make your followers lose interest in your posts. Hence, they may not see your reels and you may lose followers. Remember one thing, consistency is the key! If you keep on posting reels consistently, one day you will be a very famous social media influencer.
6. Quality Content
Making good quality content reels while posting consistently can be a tough job. You must keep in mind, that quality is over quantity. Hence, if you do not have enough quality content, try to avoid posting consistently. You can also get help from Instagram planners that are available on different websites. So, along with the best time to post Instagram reels, you also need to post the best quality Instagram reels.
7. Set of rules
Continuously follow the rules if you want to play a safe game. Keep yourself updated and always keep interacting with the audience. The Instagram algorithm keeps on changing all the time, so you must be aware. There are certain things that you should always keep in check:
- Post your reels and content continuously
- Make sure you keep on engaging with the viewers and interact with them
- At the end, make sure to post Instagram reels that are the best in quality and good content.
Final Thoughts
I would like to conclude by saying that through research there is no best time to post Instagram reels, but you should keep all the above factors in mind if you want your Instagram reels to reach most of the audience. I hope you found your answers through our blog.
Frequently Asked Questions (FAQs)
1. How do I get more views on my Instagram reels?
Ans) Make your Instagram account public.
2. How many Instagram reels should I post per day?
Ans) It is recommended not to post more than five reels per day.
About The Author
