Digital technology in business

Digital technology in business

In a COVID-19 environment, plummeting revenues and a volatile global economy are preventing many companies from staying afloat. They are forced to rethink their business strategies. Information technology and Digital technology in business can help provide a breath of fresh air in these times.

The use of digital technology in business has become especially important since the emergence of COVID-19. The reason for this is that such solutions allow for maximum security for the customer while shopping.

Looking at what is happening, we can conclude that IT technologies help companies get back on their feet during the crisis. In addition, some solutions automate organizational tasks in different areas, thereby facilitating the work of employees. In this article, we will elaborate on the implementation of information technology in business architecture and the potential benefits of such a step. (ambien) After all, how many tasks become doubly convenient, even reading a paystub, not to mention the increase in revenue and simple comfortable work.

The benefits of digital technology for business

  • Improved Productivity

Lack of necessary technology is one of the reasons why staff does not achieve the desired productivity.

According to statistical surveys, 85% of employees would prefer their organization to provide a complete IT ecosystem, including proven and supported devices, accessories, and remote team collaboration tools. Such a system would help them improve productivity. 

  • Reducing Costs

Most companies in the current uncertain environment are slow to invest in new technology to run their business. But with a smart approach, IT is self-sufficient, and each improvement will pay for the next stage of the organization’s development.

  • Improving the quality of customer service

In today’s competitive world, understanding the real needs of your customers is more important than ever. One way to achieve this is by implementing business intelligence tools.

By collecting and processing big data using CRM and artificial intelligence systems, companies can now learn about their customers’ buying journey and understand when and where to interest them.

  • Cybersecurity
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Privacy remains a constant concern as phishing and other cyber threats rise. Businesses should rely on IT innovations. In a changing marketplace, they can help set themselves apart from the competition and achieve growth.

Companies that don’t have an effective way to keep their personal data safe face the risk of becoming a victim of cybercriminals. Loss of control in this delicate sphere leads to loss of trust of partners, clients, and market positions.

  • Crisis Resilience

Using digital technologies in business will not only give the company a chance to survive in an impending recession but even allow it to grow.

Among other things, IT solutions will help measure customer engagement and apply that data to maximize growth potential. This will make it easier for employees and allow them to focus directly on sales and customer interaction.

What IT technologies help businesses in times of crisis

  • Touchless shopping

Contactless shopping allows consumers to do all of their shopping via mobile devices while sitting at home and not touching anything. These same solutions can also be used by those who prefer to store for themselves.

  • E-commerce

The e-commerce toolkit makes centralized management of all orders and balances possible for both online venues and traditional stores. This technology allows online orders to be routed to the nearest branch for speedy delivery, increasing customer satisfaction.

Automatic inventory updates provide better inventory management for all stores and allow for automated replenishment of running out of stock.

  • Self-service checkout counters

Self-service cash registers with cash handling modules have been a great success for retailers. Originally, they were conceived to enhance security measures and reduce costs. Now, such solutions have proven useful in reducing the amount of contact with banknotes by staff and customers.

  • Digital Payments
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Businesses that can’t afford expensive machines can limit their cash contact to digital payments directly in the offline store. To pay, the customer only needs to put a card or device with an NFC module to the terminal.

  • Virtual dressing rooms

Sellers of offline stores now have various options available for customers who want to see and try out products before buying.

One such innovation is Magic Mirror. Responding to voice commands and gestures, the technology allows customers to see how they would look in other clothes.

  • Chatbots- Digital technology in business

Using machine learning techniques, chatbots mimic human communication and provide information upon written or verbal request, thereby proactively assisting customers during online shopping.

Online bots allow customers to be served around the clock, ensuring high customer satisfaction. They engage the interlocutor in interactive communication.


The world is steadily moving toward the latest technology, which means consumer expectations are also changing rapidly. World pandemic developments only reinforce the trend that pushes products and services toward emerging technology solutions. Companies should respond to these changes and start adopting information technology both for the convenience of customers and to increase the productivity of their staff.


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