When engaging in digital marketing, you come across all different sorts of concepts that you’ll need to integrate into your campaigns. For example, you might have heard of SEO and social media marketing, but that only scratches the surface of concepts your business needs to master. One area that your brand may want to look into is display advertising, a form of digital marketing that can greatly increase brand visibility and generate lots of leads. So what exactly is display advertising, and how can seeking out display advertising services help your company? Let’s take a look.
Display Advertising Defined
Display advertising is defined as the advertisement of a product or service through visual mediums such as images and videos. Display ads can be extremely effective, popping up all over third-party websites and building your brand’s visibility. Display ads are effective for a wide variety of reasons, namely since they can take many forms and fit on a wide variety of third-party websites. In addition, advertisers can specifically target what demographics they want to reach by displaying on certain websites and can track all of the data relatively easily with Google Ads. Although many people think that display advertising isn’t worthwhile due to ad blocking software and people just simply ignoring them, that isn’t necessarily the case. If you can effectively optimize your display advertising campaigns to target the correct demographics, you could receive lots of clicks and generate many leads without spending too much. In addition, the visibility that display advertising gives your company and brand can’t be overlooked.
Types of Display Advertising
A big reason why display advertising is so popular is that display ads are very flexible and can be used across a wide variety of mediums. For example, you could choose to use traditional display ads like banner ads on third-party websites. Alternatively, you could use display ads to reach consumers on social media platforms such as Facebook and Google. You can get very creative with the design and type of display ad, as you can choose various aspects such as imagery, text, and call-to-action. As a result, you can use your creativity to shape display ads in a way that will best entice your target market. There are also various sizes of display ads you can explore and display ads with special features such as responsiveness and video playback. If you want to really expand your brand’s digital marketing efforts and reach the far corners of the Internet, the various types of display advertising can be a fantastic way to do so.
Forms of Display Advertising
In addition to the various types of display advertisements, there are also various forms and ways you can use them. One of the most effective forms of display advertising is retargeting ads. When someone visits your website but doesn’t meet your expected conversion goal, a cookie is downloaded through the user’s browser. You can then use this cookie to have display ads appear to these types of consumers, reminding them of your brand’s presence and enticing them to complete your conversion goal. Many first-time visitors to your website will fail to reach your conversion goal, so reaching these consumers and bringing them back in is a very tantalizing prospect. In addition to remarketing, you can also use something known as native ads. Unlike traditional display ads meant to stand out and grab the user’s attention, native ads instead blend in with the rest of the site’s content. Native ads are much more targeted at a specific demographic and site location, but since they are so relevant to the reader, they likely will see more success. With so many forms of display advertising to benefit from, you’re sure to be able to successfully integrate display advertising into your digital marketing agency.