Did you know that 7 out of 10 people in America use social media to connect with others?
If your business isn’t using social media for marketing, you’re missing out on people that could potentially purchase products and services from your business. Even though it can be confusing to get started, it’s important to begin somewhere.
Continue reading this article, and we will show you why social media is a smart move for your business.
Increases Brand Awareness
One of the biggest parts of the battle in marketing is building brand awareness. Getting people to recognize your brand can seem like it’s nearly impossible, but social media can do a lot of the heavy lifting.
To build brand awareness, you have to use visual content, show your unique voice and personality, and make sure you use the right type of voice on each platform.
For instance, you wouldn’t use the same voice when marketing on tiktok as you would when marketing on LinkedIn.
Boosts Inbound Traffic
Social media helps you increase the number of people that come to your site when they are looking for you or what you sell. They might be searching social media, come across your page, and decide to check out your website.
Inbound traffic is important when you want to build your customer base through the internet.
Enhances Search Engine Rankings
One of the signals that get the search engines to trust your website is when people come to your website and stay on your website. Many times, people that find your website through social media will show interest in your products, services, and information.
When they find you through social media and stay on your website for a couple of minutes or even more, that can be a positive sign for the search engines.
Your social media profiles can also rank in the search engines, which can be yet another way to get people to view your website.
The reach of your content will be larger when you share it on social media. When you do this, it will give even more positive signals, which can increase search engine rankings.
High Conversion Rates
One of the things people do when they’re researching a company is that they go and look at their social media accounts. If your business doesn’t have a social media account or if it hasn’t been updated in a long time—that’s not building confidence.
Make sure you update your social media regularly for the highest conversion rates.
Using Social Media for Marketing
Now you know more about using social media for marketing, and you can see why it can help your business. Understanding how not having social media marketing in place can hurt you is also important, so you can action immediately.
With the knowledge you have, you can start on the path to success with social media marketing for small businesses.
Do you feel like you need more help? Continue through our blog for additional resources.