Initially, flyers were used to spread and share news, events, political, and social causes. But now it has gained popularity among people creating awareness and revolutionary ideas.
The most important change came in the 1950s when flyers were used to promote goods and services. If we have a look at the current market situation, then they still exist in the market as a business tool to promote brands and information. Their power lies in the fact that they can easily reach household and are easily accessible anywhere.
There are a lot of ways to design flyers to make it more impactful, but what really is best is to stick to the basics- what is your message and what public you want to target. In this blog, we will discuss how a flyer can help your business.
But before that, let’s understand what a flyer is. A flyer is a form of offline paper advertisement that is distributed widely in a public place or handed out to people in person. Some businesses also distribute flyers using mails or send it with your morning newspaper.
To make a flyer for your business, you need reason. And the reason behind this could be:
- Promotion of a new service or product
- Increasing your digital users
- Generation of lead
- Reaching new consumers and retaining old ones
- Brand awareness
Steps for using flyers in your business
- Research, research and research
A flyer for your business will work only when it is clear and useful for the audience. That is why research is important. You must analyze your audience and understand their needs and wants. Based on that, figure out your long and short term plans for that particular project. It will help you design a flyer and get your message across your audience.
- Specify the goal of your flyer
Before you start designing your product, you need to know what your goal for creating that flyer is. Based on that, you can finalize the design and content to put in the flyer.
- Start creating the flyer
Once you know what message you want the flyer to send across your audience, it’s time to design it. Play and experiment with a few different styles to find the one that suits your needs the most.
Try different words, colors, images, and fonts. Show the early drafts to the man in charge or co-workers and get feedback to improve the design.
- Edit and publish it
Once you are happy with the design of your flyer, it is time to publish it. Once it is out in the market, you will get the feedback of customers. Taking that into account, you can improve your next design.
Tips for making a great flyer
Figure out your target audience
One of the best tip for designing a flyer that resonates with the audience is to figure out who your audience is. Find out what as a brand you wish to promote beyond your products and what message you want to convey. And which community will be affected by it?
When you reach the decision about the consumer you will target, figure out their needs, personality, and demographics. Figure out the answer to these questions, and you will know how to design your flyer.
- Ask what problems your service will solve? It will help you design a flyer that conveys the right message.
- Who’s my competition? It will help you find a branding tactic that is different from them.
- What is my USP? If you want your audience to choose your product over your competitors, you have to give them a reason. And that reason is the USP of your services.
The flyer must have a call-to-action button
Your flyer’s design should be such that the audience knows what they have to do after reading it. For that, you don’t need to add many CTAs, only one will do, but you have to stick to that.
Also, provide more information about the CTA, like the location of the store, or how to register for an event and so on.
Make sure that the message is clear; otherwise, no user will give it a second thought.
Use apt images
Visuals are important because they make the flyer more appealing. To choose the right image, look up to your brand’s niche and what is all about.
- Use visuals to break up your text as reading a big piece of text is difficult.
- Use various font size or font to distinguish between heading and titles.
- The information should be in order of importance. The audience should see the most crucial piece of data first.
Use Canva for finding the perfect template for your flyer and also editing your images beautifully.
Keep it short and sweet
You get limited space with a flyer to communicate your message. So, choose your words carefully. Be direct and precise with them with style and encourage them to read the whole flyer and follow through.
It should all the information regarding the event or the store or so on. But it also has details about your brand as they would like to know that. Also, don’t use more than two fonts and make use of bullet points for communicating crucial details easily.
A lot of hard work and time went into designing your flyer. You don’t want it to go to waste will minor typos and grammatical mistakes. Also, check whether the alignment of the flyer’s text is correct or not.
The size of the flyer should be correct
Don’t be in a rush to print your flyer. First, make sure that its size is correct and suits your need. If you rush it and end up with the wrong size, your efforts and money will go to waste.
Here are some of the popular sizes:
- Half sheet – It is cost effective.
- Standard – The standard size for industries
I hope this guide will be useful to you in designing your flyer. Flyers can be a great promotional tool, so invest some time in it to design them perfectly.