Focus on the customer – boost the CLV

Knowing customers is an absolute must for any business. Knowing how much money a customer spends with a company on average during his or her lifetime is an extremely convenient situation. The Customer Lifetime Value, also called CLV in short term can be used to determine this value. This provides numerous opportunities to determine future budgets for new customer acquisition or existing customer care. The value of the customer The customer is king. This phrase is well known and continues to be a top priority in today’s world. After all, a satisfied customer is still a good customer, and will continue to buy products from the company to which he is loyal and devoted. After all, in …