Every generation of businessmen, starting from centuries ago to this very day, have engaged in various forms of marketing. And all of that has been responsible for the biggest business opportunities that they’ve created for themselves.
And then, came the internet to change the game.
Now, marketing is at a whole new level with the fundamental principles staying the same as always. And both the enterprises, as well as all of their customers, have been the beneficiary of this.
Where companies have some of the best ways in which they will be able to showcase. Not just what they’re in business with, but also who they are and things they represent.
But, getting into the specifics, it is social media that has been the best platform to market. Now, there are a couple of reasons for that –
- Attention: Wherever your people, especially your target audience is looking. That is the place where you’ll need to promote yourself.
- Emotion: In the sphere of social media, people are not merely looking at stuff their friends and family are putting up. Their identity is involved with that to an extent, and with that comes significant emotional investment.
With a perfect union of the two, the scope for marketing here will very favorable.
How Instagram Fits into this Picture – And for what Exactly
Instagram is one of the most popular among social media platforms. Here, you’ll be able to post photos and minute long video clips of your choice. And as such, people post beautiful photos, from scenic views of places they visit. All the way to the food that they’re having and everything in between. It’s all there.
And the way the Instagram feed works makes serendipitous discovery of a lot of things possible.
So, if you can put up valuable Instagram content, whatever it might be from your niche. As well as the things that your business has to offer. And in that way, you can build a great source of leads which can be highly convertible.
Due to the format of contents that you can publish on this platform, favors products over services. But that has changed to a large extent with Instagram evolving technologically. And it is now a really versatile and effective medium to carry out excellent social media campaigns.
And another part of this process is accumulating followers. Because it is from these followers of your business’ Instagram handle, your potential customers will come.
There are a lot of different ways in which you’ll be able to innovatively market on Instagram. Here, in this article, I’ve listed some of the most successful techniques for this. Matching up to the backdrop of the current iteration of this platform. So, let’s get into it without any further ado.
10 Effective Ways to Skyrocket your Brand Equity and Business through Instagram
Now, let’s look into the 10 most effective ways to get the best out of Instagram. By adopting these principles you’ll be able to establish your brand.
Also, to make things easier, there are a lot of cool tools for Instagram. These can help you easily step up your game for this social media platform. You’ll find out about all of that as I proceed. And thus, you’ll be able to use that brand equity to get the most amount of conversions for your business.
Make the Best out of the Instagram Videos
Instagram videos go for a maximum of 60 seconds. Thus, what you can fit in it is quite limited. But hold on. Not so fast with discounting it.
As this limitation holds in it, a world of possibilities. In terms of how you can present your brand with it. And with the videos, you’ll have to unleash the storyteller that is in you.
Because, as of now, there are almost every types of video contents on every topic that you might think of. To stand out in a hyper-competitive environment like this, you’ll have to innovate. And storytelling presents the best opportunity for you to do just that.
Magisto is a fantastic video creation tool which can make this process a lot easier for you. With automation in video editing, you’ll be able to be a lot more productive with this particular endeavor.
Get Smarter with the Hashtag Usage
Hashtags are super important to help your Instagram posts reach out to the right people. And by 2019, the deal with the hashtag is nothing out of the blue.
But still, people get it wrong from time to time. Where sometimes they consider the numbers more than the relevance. And at other times, they just overdo it and end up confusing the viewers.
Statistically, somewhere around 7 hashtags have been the successful number for 91% of the top brands. And as such, a good place to start is to take a look at what your competitors are doing with hashtags. That can give you a good idea about what exactly you can do.
The ideal tool for this will be Iconosquare. This is one of the best options that you can have for gathering all kinds of market intel. Including how your competitors are using the hashtags.
Create a Style and Stick to it for the Most Part
This is a very critical point to take note of while working on improving your brand value. As to have that quality, with which your audience will associate you for having a rock-solid brand identity.
Think of McDonald’s. Whenever you hear that name, you’ll immediately associate it with fast food. Some will have a good picture of it and others bad. But the main thing here is that there is that identity.
For example, you’re a sports jacket brand. You’ll have to take time to create Instagram content to reflect stories that involve your products. And do your best to stick to it and not veer off into irrelevance.
Have your Audience Give you Ideas
If you’re looking for a virtually inexhaustible source of content ideas, then the answer to that will be to ask your audience for it. Not so much explicitly, but by interacting with them.
Interacting with your audience on Instagram is a very good practice in general. This is one of the biggest drivers of improvement in brand equity. And user-generated content ideas happens to be one pillar of that.
This will be easier if you deal with products but can work just as well for services. What you can do is take advantage of the poster boy strategy. How can you do that?
One good way is to start contests on this platform with a cool prize to win at the end. A study by a reputed digital marketing agency points out an interesting fact. It is that contests create a high scope of user engagement.
And with a proper strategy of such a contest, you’ll be able to increase your brand value by a huge margin. Other than that, you can use Tagboard to look for content ideas. Use the suggestions to search with this tool, and you’ll end up discovering a lot of it.
Influencer Partnership Program
What will people like more? A bunch of details about a product or a service, telling them about the benefits. Or a person like them using it and sharing a story about it with them.
Obviously the latter.
And that is where a social media influencer comes in. A person who has a sizeable number of followers in a particular niche. Who’ll not just tell, but communicate the details of the product with a solid opinion on it.
People will trust other people much more than marketing material, however good it might be. And Instagram happens to be one of the best platforms for such influencers. The format and algorithm of this social media platform help a lot with that.
So, if you can work with the influencers in your niche, this can do wonders for your brand. As well as bring you a lot of business through that channel.
Also, you’ll need to work on the strategy along with the influencers you’ll be working with. Providing them all the necessary tools and techniques they need to do what they do. Only that way you’ll be able to get the most out of influencer marketing on Instagram.
Fortify your SEO for Instagram
SEO is universal in the field of digital marketing and you’ll have to do it in the best way. As such, if you can have a sound SEO strategy along with your efforts on Instagram. That has the potential to pay back high dividends.
A very useful tool, if you want to have the necessary intel for this is Social Rank. This is especially very good for this platform.
The first thing when it comes to SEO for Instagram is to have a good keyword for your Instagram handle name. That way, more people will be able to find you through the search engines. Which believe it or not is a legitimate source of attention for Instagram also.
Other than that, with this tool, you’ll get important information on the different market segments. That will, in turn, help you have well-tailored keyword targeting strategies for each segment.
Also, for each and every post that you put up, working on the SEO aspects of that will also help bring those to light better.
Bolster Website Visit from Instagram with a Compelling ‘Call To Action’
Instagram although is a very cool platform to find out about a business. But to know more about it, one will have to visit the official website.
Leveraging on this fact, you can direct a lot of the visitors on your Instagram handle to your website. It wouldn’t be as simple as merely asking them to visit. Of course, it’ll work for some. But generally, you’ll need to have a call to action on the post itself or in your profile bio.
With this compelling call to action, a lot of the visitors might come to your website. Then, there can be a lot of opportunities like e-commerce or getting more subscribers to the newsletter.
Thus, by directing the visitors from Instagram to your website. Will not only improve the impression of your brand but can also convert as well. So, this is an important thing that you can do to get the best out of Instagram.
Fire Up On Instagram Ads
Ads on Instagram are very successful, just as influencer marketing is. Many users have reported finding things they like through these posts and ads. So, why not use it in the best way you can?
Instagram ads can be both in the photo format or video format. And each will have its own benefits, depending on what it is that you’re trying to promote. Which one you’ll be using will totally depend on the type of ad that you’ll put out. And as for the efficacy of these Instagram ads, these plain and simple work.
Many users have reported that they have visited a lot of websites just from the ads they came across.
You’ll also be able to control the ad targeting and that can make these ad campaigns that much more effective. Monitoring the social media campaign performance is very important. And you’ll have to do it for these ad campaigns as well. To how things are working out.
So, use the Instagram ads wisely to bolster your brand presence on this platform. And watch it work its magic.
Leverage on the Scope of other Platforms
Social Media is a conglomeration of different connected platforms. So, you must use it as such to make the best out of the whole.
Now, you can have 2 different situations with this. First is if you have a solid presence on a social media platform other than Instagram. Then, you can use that to drive more of those followers to your Instagram handle. Thus, creating a spiral up effect for your presence on all of these platforms.
Second is if you don’t have a solid presence on any platform from beforehand. Then, you can create content and repurpose them as per the specifics of each platform. Then, put it out and direct the visitors from one to another.
This can have a significant effect on the social media branding of your business as a whole. And your brand presence on Instagram will get better with it.
And it isn’t just with the various social media platforms, but with your company’s email list as well. You can definitely bring that into the mix and that’ll definitely work. And if you want to rid yourself of most of the tedious chores while dealing with email. Then professional email support services will be the best option for that.
So, design strategic campaigns to make the best of your social media effort. And watch as it translates to your Instagram.
It is obvious, as far as the algorithms of these social media platforms specifically Instagram. That the more frequently you put up content, preferably high quality.
Because of this, scheduling your posts one after another in line is a very common thing. And this has been the way for quite a while now. So, if you can get aboard this train, then this will be very good for your Instagram brand presence.
One very good tool for scheduling posts for Instagram is Sendible. With this, you’ll be able to schedule all the posts that you have to put out.
With that, you’ll be able to focus more on the creative aspect of the posts. And won’t have to worry about when to post what and all that. You’ll also be able to track the performance of each of these posts.
So, using this tool or any other like this of your choice. You’ll be able to improve your brand presence on Instagram. Thus, create more business opportunities for your company.
Some Final Comments…
By now, it is clear that you’ll be able to get a lot out of Instagram if you do it right. The ways that I’ve listed here in this article are all tried and tested. And if you carry these out, you’ll get all the benefits.
But more than these techniques, what you need is awareness. Of your business, of your market and of the brand image that you’re trying to project.
With that at hand, the odds of success of your campaigns on social media will increase a lot. And as a natural consequence of that, more brand recognition and thus more business will come your way.