Social media has undoubtedly become one of the most important aspects of digital marketing. It provides endless benefits and has the potential to reach billions of prospective consumers. By not using this strategy you are missing out on an incredibly profitable marketing opportunity; social media makes it easy to spread the word about your brand, product, or mission. Starting a social media strategy from scratch can be a daunting task. Luckily there are agencies that provide social media marketing services that can get you up and running.
Why you need social media
Improved brand awareness
Social media is one of the most profitable marketing platforms to increase your brand’s visibility. Creating social media profiles is free and by applying a social media strategy, you can quickly increase and spread your brand awareness. By spending a few hours a week on social media, many bands have seen their social marketing efforts provide results with increased brand visibility and engagement.
Improved brand loyalty
Having a social media presence makes it easier for customers to connect with you. By engaging with your customers you are able to create a close and loyal relationship with them, which will improve customer retention. It is essential to engage and communicate with your customers regularly, and social media allows this to happen by acting as your brand’s voice. Social media can promote products and entire campaigns with support from influencers. Customers see social media platforms as service channels where they can directly communicate with businesses.
Direct customer engagement
Social media allows you to have direct conversations with your brand’s customers. The more engagement and conversations you have with them, the more likely you are to generate conversions. Having direct, two-way conversations lets you know their demands and wishes in real time, allowing you to react accordingly.
As an advertising strategy, social media marketing is argued to be the most cost-effective method. Creating accounts is free, but there is the option to use paid advertising on platforms. While it’s best to start small with paid placements and collaborations, it is almost guaranteed that you will see a brilliant return on investment. By investing a little time and money, you can easily increase your conversion rates.
More brand authority
Having a social media presence means you decide how your brand comes across to consumers. You decide the theme, voice and messaging. When customers see your brand’s social media and responses to customer queries, it gives them a positive impression. Regular interaction with customers proves you are an expert in your niche and that you genuinely care about them. This will gain you satisfied customers that vocalise their positive purchasing experiences with you, leading to the ever-effective word of mouth marketing.
Social media marketing will increase website traffic. Sharing engaging content on social media gives users an excuse to click through to your website. The better quality content shared, the more inbound traffic you will generate, ultimately leading to greater conversions.
Social media has been a key driver behind many successful startups and established brands. A regular and consistent social media marketing strategy will lead to increased traffic, brand loyalty and awareness and brand authority, all while being cost-effective. It is a key way to establish yourself as a key brand against your competitors.