Good digital presence makes the company look smart, and a Great digital presence makes the customer feel smart. Doesn’t this almost sound too good to be true? Well, it can be true only if there wasn’t much-cut throat competition going out there to be the best.
However, we all know the truth; to be the conqueror, we as professionals have to do the avatar of ‘Pajama Purists’ and offer them the best because ‘hey! We know if it’s not us, it’s someone else’. Nowadays, the best in marketing hacks can only come through digital mediums because the internet has become like our shadow without which we tend to feel lost.
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But when does a digital medium offers maximum visibility:
Before we can explain the meaning of what a good digital presence is, let us understand the meaning of digital marketing, which supersedes every other dominating advertising concept. Digital marketing is all about planning and creating a niche presence for a company through various online marketing channels to improve visibility and reach a broader ratio of audience.
A good digital presence for a company is a result of a good digital strategy that leads to an increase in visibility, footfall, and brand awareness. This opens new doors for a company to establish itself via a dominant online presence giving tough competition to its competitors.
This article focuses on the ways how a strong digital presence can be achieved by most of the companies uniformly along with ways to reinforce brand awareness. These digital medium tries to overcome the concept of ‘Out of sight, out of mind’ by reinforcing the brand recall repeatedly through various digital channels.
How to reinforce an effective digital presence:
With such cut-throat competition where 70% of the companies have a digital strategy in place, it becomes obvious that to ensure effective digital presence and a company has to be distinct with conspicuous digital strategies in place. Many digital marketing agencies ensure an effective digital presence using certain strategies resulting in improved brand awareness and brand recall. Some of the hacks that are used by digital marketing companies are-
- Many companies restrain from putting a subject in the email, prompting the user to click on it just for curiosity’s sake. Once they click on it, it automatically takes you to the product information page, thus creating brand identification.
- Companies also opt for repeat marketing by sending reminder emails to create familiarity, as 60% of the people are willing to click on an advertisement based on familiarity.
- One of the major steps to ensure effective digital presence is SEO (Search engine optimization) & SEF (Search engine friend). Companies invest heavily in SEO, trying to make their companies appear on the top three searches. So, every time a related search crops up I Google, your product page will be displayed. This improves product image
- One major hack is creating exceptional content that pulls clients towards browsing more. Content is often accompanied by graphics and infographics, giving it an interesting feel.
- One major hack is the use of social media platforms like Facebook and Instagram, where the focus is on followers and shares, creating maximum impact.
- The Digital presence is a very strong weapon for the new small-scale companies as the digital presence of a product will not only reach many, including the target market but also will result in a strong word of mouth.
Why is digital marketing visibility important for a company?
We, on average, spend at least 120- 150 minutes an average a day on the internet. As such, carving out a digital presence for the company only makes sense as before any other medium; a digital medium is bound to promote the product first. Digital marketing is quick, flexible, and reaches out to a fairly larger number of audiences as compared to normal marketing.
With technology making progress by leaps and bounds, if companies don’t want to opt for digital marketing, their profit margin ratio will crash as people rely on digital presence and visibility more for credibility and product trust.
Let’s take a look at five ways to ensure a digital presence that can bring success to any company, especially the small-scale ones.
Social media marketing:
Almost as much as 60% of our time goes into being online, browsing all the social media channels like Facebook, Instagram, Twitter, and many more. As such, seeing a product in such a medium tends to attract more attention as compared to other channels.
SEO marketing or search engine optimization marketing:
Google has become a much bigger and better entity as compared to our age-old encyclopaedia. Any query straight goes into the google search engine. As such, making the content SEO specific will enable your products to appear high on the list in case of any related search. This not only gives credibility to your company and product but also showcases your product the first, among many others influencing a customer’s purchasing power.
Content marketing:
Content marketing basis SEO has gained very rapid momentum in the last few years with content and graphics doing all the talking for a product. They say, ‘words are powerful than a sword.’ Content marketing proves this as innovative content combined with graphics, or animated graphics tends to attract a lot of attention by successfully communicating the product message.
Podcasts and vlogging:
Podcasts and Vlogging have created its niche market in the minds of the customers, having a very loyal fan following. Podcasts- a digital audio file that can be made over the internet along with video blogging content is slowly taking over text content. Such strategies are designed on the fact that the video retention capacity of a human brain is more than just text retention. Thus, podcasts and blogs tend to make a mark and influence a customer into conversion by being present in the minds of customers for a longer period.
Online PR:
This mode of online medium is used extensively nowadays to ensure a strong online presence. Online PR makes use of bloggers, influencers, and other online mediums to create press-releases, product launch intimation through various online mediums to reach maximum target exposure, and create strong brand awareness. This helps in improving product credentials, brand image, and brand visibility.
A successful example:
A very successful example of a dominant digital presence through a brilliant marketing strategy is ‘Zappos,’ online shoe commerce that has a stellar digital strategy in place, pushing it towards fame. The reason is that they have a 365- money-back guarantee, and free shipping both sides, should their clients want to exchange or change any product. They also advertise online continuously for a period of time, resulting in a leap of sales and a loyal customer circle. As a result, the company shot to fame with its appealing digital strategies.
This is just one example of how digital marketing helps. The world is a very lucrative place today with thousands of ways to rise to fame because we have the technology and brilliant marketing strategies with us.
Point is, are we looking in the right direction?
The absence of digital channels in an automated and technologically inclined world means the collapse of companies leading to the collapse of the economy. We have moved far beyond the limit where advertising meant selling and promoting extensively, driving the potential customers away at some point. Thus, digital presence through digital marketing has become one of the terrific mediums to establish a social presence and increase visibility and brand loyalty that is guaranteed to take a company a long way.
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