Are you running a real estate agency? Do you need a better way to reach out to more clients in your location so that you can increase revenue?
If so, then we’ve got the perfect solution for you: building a real estate website that will bring in boatloads of new clients.
Building a top real estate website design, isn’t the easiest thing in the world, particularly if you don’t have previous design experience. So to solve that for you, we’ve written this article, chock full of good tips that you can implement in your real estate website today.
1. Search Engine Optimization
The first thing to incorporate into your real estate website is search engine optimization. Search engine optimization, better known as SEO, is the strategy wherein you build your website in a way that Google ranks it highly for search terms relevant to your industry.
For instance, real estate agencies in Portland will optimize their website design to rank highly for the “real estate agency Portland” search term. This is done through technical website structures as well as inserting relevant keywords frequently in webpages.
2. References and Reviews
Another crucial component in real estate website design is having a bunch of positive references and reviews from previous customers on your site. This will build social proof, allowing you to demonstrate your credibility to your future clients.
This will in turn make them more likely to pick up the phone and give you a call since they know that you provide a good service.
3. An About Page
When hiring a real estate agency, people want to know the person behind the agency. Buying a home is a very personal process, and clients want to know who you and what you’re about. Present this information to them in a neat about page to tell your story as an agency.
4. Call to Action
Calls to action are what get your prospects to convert into clients that will actually bring revenue for your organization. A good call to action will incite a website browser to sign up for a newsletter or send an email to inquire about your service.
One of the best ways to attract more visitors to your website is to run a blog on general real estate topics. If you write up information about general real estate trends in your area, people will read it and thus also educate themselves about your brand.
6. Responsive Design
Last but not least, one of the best real estate website design ideas is to make the website responsive. Nowadays pretty much everyone has a smartphone, and your website and its ARMLS should show up in a mobile-friendly way on their device.
Top Real Estate Website Design Principles
There you have it. With these top real estate website design tips under your belt, you should be far better equipped to create a high-conversion website that will bring your agency more revenue!
For more business advice, be sure to check out the rest of the articles on the website!