More and more businesses are spending their marketing dollars on online advertisement. While some aspects of online advertisement and marketing are similar to those of traditional marketing, others are not. Here are five things you need to know in making a successful online advertisement.
Over the past few years, many marketers have been shifting their focus and marketing budgets to the web. Marketing online allows you to target specific audiences and easily track return on investment (ROI). Unlike traditional marketing strategies, the results of online advertisements and marketing campaigns are almost immediate. This allows you to better assess what elements of your advertisement are producing results and which ones are not.
The Ingredients of a Well-Made Online Advertisement
We all want our ads to be the one that goes viral worldwide. However, you can’t run your entire marketing on the hope that your post will go viral and give your brand the opportunity to shine. Still, with the right strategies in place, every ad can capture your viewers’ attention.
Here, we list down 5 ingredients for a well-cooked online advertisement:
Identify your target audience.
Identifying your target audience should be your ad’s starting point. Remember, people have different needs and priorities at each stage of life, so your ad needs to address that. For instance, an online ad for the same hair care product will have to be different, depending on whether it’s targeting the preferences of a teenager or an older adult.
Once you identify the target audience for your online advertisement campaign, you can start delving into that audience’s social tendencies. You can identify where they hang out online, what other brands they are following, and what types of posts they are sharing. Knowing all of this information can help you create advertisements that can capture and hold their attention.
Make your viewer the hero of the story.
To sell your services and/or products, your advertisement shouldn’t just be a celebration of your business. Rather, it should focus on your viewers. Make them the hero in your advertisement campaign. Show your viewers what they can get from your company. Let them know how they can benefit from your services and/or products. Give them a glimpse into the types of experiences that await them if they choose your brand.
By focusing on your viewers, you make them feel like they are a part of something – like they are a part of your company. This can inspire brand loyalty in the long run. For instance, you can feature one of your customers. Maybe you can do an interview and ask them about their experience with your brand. A lot of advertisers believe that a human face that people can relate to will improve your marketing efforts. However, keep it simple. Instead of featuring a crowd of people, try to focus on one person at a time.
Consider the visual elements.
Did you know? Statistics shows that 65% of people who watch the first 3 seconds of a Facebook video will stay with it for at least 10 seconds. Further statistics shows that people watch around 85% of Facebook videos on mute.
So, what do these statistics mean for your online advertising campaign? These statistics shows how important it is for your video ad to be visually stunning. It needs to capture and hold your audience’s attention right away. Today, there are a number of apps that can help you create beautiful video ads. However, you should still consider hiring a professional graphic and web designer to ensure the success of your ad.
Don’t be afraid to make it emotional.
The word “emotional” is not usually the first word that comes to mind when it comes to business. However, no matter what type of business you have or what industry you are in, you can always find a human angle for your online advertisements.
Advertisements that use diverse emotions, like joy, sadness, anger, and fear, can make viewers care about your brand. Moreover, you can get your viewers to become invested in your ad by giving them a story with emotional ups and downs. By triggering certain emotions in your viewers using emotional advertisements, you can drive them to answer your call to action.
Take advantage of social media marketing.
Social media sites, like Facebook, Instagram, Twitter, and Pinterest, present great opportunities for you to reach and connect with your target audience. That’s why these sites are becoming some of the best platforms to advertise online.
Social media is a great place to advertise because there are so many users on these platforms. In fact, statistics show that around 81% of American adults have a social media profile. Meaning, chances are high that at least part of your target audience is active on social media.
Furthermore, you can use social media platforms to run advertisements for your business. Social media platforms allow you to select your audience based on standard demographic information, including location, gender, and age. It also allows you to select your audience based on advanced options like behaviors and interests. This enables you to reach users that are most likely to be part of your target audience, allowing you to maximize the results from each online advertisement and marketing campaign.
The Bottom Line
There is no one formula for creating the ‘perfect’ online advertisement. Just like any types of advertisement, you need to test again and again. Ideally, test different variables one at a time. Yes, it takes a lot of time – and patience – but whoever said getting great online advertisement results would be easy?
Hopefully, the suggestions above can help you channel your passion and creativity into creating online advertisements that drive sales and build communities around your brand.
What do you think about the suggestions above? Do you think they are enough to drive a successful online advertising campaign? If you have done any of the items above, was it successful for you? What other strategies do you have in mind? We would love to hear your thoughts!
Name: Louise Savoie Digital
Bio: I am a Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver