Geo-fencing is the newly emerging technology that is turning out to be a fruitful marketing solution to the business people. With its increasing popularity, geo-fencing is used almost in many applications to ameliorate the profit rate. It automatically enables the business to the market based on the location of the customers. Smartphones which have turned out to be the most powerful tool in the tech world are exploited to make this possible.
How Geo-fencing works?
The GPS is the main technology that is under action in the geo-fencing for mobile applications . The geographical boundary is set up by the company around the particular region or the store when a customer enters the region an alert is notified. Personal notification about the availability of some offer or welcome greeting is sent to the user’s phone. This automatically generates connectivity between the client and the store will be established through it.
Apart from marketing and building customer relationship, there are other benefits that geo-fencing can offer the users as safeguarding the valuable assets, improving the management of the workplace, and also in tracking the employees.
Tracking made simpler
Geo-fencing can be advantageous to both you and your employees. Fencing the work area is a much simpler task hence with the help of the GPS; it is a cake walk to track the location of each and every employee accurately. You can also consider using a clock application that will notify you if any employee exceeds the restrictions imposed.
In reverse, a mobile that recognizes the virtual perimeter can be given to the employees, which will alert them in case of any shift in their position. This will reduce the manual process involved within the organization. The timesheet logs can be maintained at ease without any disruptions. The timeline can be maintained accurately with evidence hence there are zero chances of disputes arising among the employer and the employee.
Whirl in customers
You can give special treat your most loyal customers with geo-fencing technology. When such clients are into your store to make some kind of purchase, automatically the push notification regarding the deals available on that particular day will be sent to their phone through the app available for the shop. This will give them a better comfort to shop. The user experience will grow by multiple times, creating a stronger bond with your loyal customer.
Similarly, you can also target the customers who have downloaded apps similar to your business or create a partnership with a third party that alerts the users about the deals available in the store.
Get collective information
You will be surprised when you go through the data collected by the geo-fencing applications over a period of time. Any issues that arise regarding the workplace, you will be to analyze it at ease. Sometimes, it happens when the employees may move out of the organization without punching out. In such cases, there may arise some kind of dispute regarding the timing. Such situations are completely eliminated in case of geo-fencing.
Also additional details like how often the employee is leaving the workplace, how they react to the geo-fence activated zone, their reactions to the notifications every data can be collected that can be useful in constructing some form of development structure. Accuracy is an important factor which is advantageous in this technology.
Monitor the equipment
Some time people violate the rules. Especially, a particular work area will be restricted from using certain equipment. But people make break them and use it as per their wish since it cannot be monitored. But with geo-fencing, the virtual boundaries for the equipment can be a security screen.
Suppose if a tab is given to employees to use it within the work area, which is forbidden from using it in the cafeteria or personal use. In case an employee violates it an immediate notification will be sent and the organization premise can be saved from misuse. Theft can be prevented to a great extent and the personal devices can be safeguarded.
Lives of the people can be saved from danger using this technology. For example, for a workplace where suppose an explosion is to be conducted, can be experimented assuring that no employees are within the area. In case an area is affected, the employees can be saved from entering the region through alerts.
Similarly, the life span of the machinery can also be extended by using them within the ideal environment. If the machine is out of the area then notifications can be made to restore them to their ideal location at the very instance.
Get the niche
Bringing out something more innovative is the thing expected from any kind of organization irrespective of the field they are in to. The benefits that geo fencing brings are more clear and needy in today’s organization structure. With the introduction of such technology, you will be able to give out a better working place. A great working environment will create cheeriness in mind of the employees which will automatically be reflected in the work that they carry out.
But one must also make sure that the same technology turns out to be a pitfall. The employees must get a clear idea of the geo-fencing and must be precise at the point that their privacy is not being spoiled. If their ideas turn upside, your entire work structure may collapse. Hence, make wise use of geo-fencing and reach the top notch.
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