If you want to grow exponentially in your business simply creating a business Instagram account is not enough. You will need to engage your audience with your account so that you can create a better prospect to convert them in your potential customers. The best way to do so is to follow and engage with the Instagrammers who are relevant to your business.
Why? This is because social networking is all about creating and communicating with your community. This community must be relevant to your business and brand and must already exist on Instagram. All you have to do is just find them to get more real Instagram likes. One effective way to do that is to engage with the people and brands that they already follow.
- You can start this by monitoring the most useful and popular industry hashtags that are relevant to your business as well as commenting on some of the most appropriate Instagram posts.
- You must also follow the people who may be willing to participate in such discussions.
These are the simplest ways in which you can make your presence known to the people who are most likely to know about you and be interested in your content.
Sense of the hashtags
When you get more involved in your Instagram communities you will get the sense of these hashtags as well as the power that inspires the maximum response. This will invariably lead you to:
- Using the correct hashtags that are relevant to your brand and
- Make the best of these hashtags so that it helps you to make Instagram content much easier to find.
It is also important to remember that captions on Instagram are not easily searchable but the hashtags are. Therefore, you should focus on these hashtags more than anything else. This will ensure that the users who click on these hashtags or searches for it are able to see all the related content.
This fact is the most effective way to get your content in front of your users, especially those who do not follow you.
Create your own hashtag
You may also consider creating your own branded hashtag in order to get a better and larger response from your followers. These branded hashtags will embody your brand and at the same time encourage your followers to share the photos that fit that specific image.
This, in fact, will be a great source of USGs or user-generated contents that will encourage community among your fans.
Respond to comments and mentions
One thing that you must remember when you want to use an Instagram business account to it’s the fullest extent is that this is social marketing and therefore you cannot neglect the social aspect. This means you will need to respond to the comments and mentions on a regular basis regarding your brand on Instagram. This will make the users feel motivated and raise their interest to keep them engaged with your brand.
This will surely help your business to grow just as your business account gains more followers.
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram marketing. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.