The reason behind multimillion-dollar companies is not just luck but also proper timings of effective digital marketing strategies. These companies make sure to follow up of the brilliant strategies that bring fruitful results to their company and increase their revenue share in the market. However, often times legitimate strategies and principles do not move the needle. Let us have a look at the growth of certain multimillion-dollar companies that use SEO content audits to lay the foundation, and consistently grow over the years.
Audit Your Historical Performance To Uncover Potential Opportunities
It is advisable to audit your historical performance to uncover potential opportunities. For instance, a sale is a lagging indicator in a body shop product, then you first come across the content, targeting keywords, and links driving traffic. Precisely, it is impossible to address the issues exits in the bottom line until if you first start fiddling with the inputs. Therefore, before settling the highlighted issues, it is imperative to figure out what is already working, what is not, and where the biggest opportunities are buried. To account for all such factors, one needs to go through the following checklist:
- The length of the landing pages, CTAs, content relativeness, value proposition, and user flow.
- Monitor the content rankings by looking at the SERP positions, competitors, links needed, as well as content update requires.
- Analysis of keyword research by analyzing which keywords were targeted, and finding out new long-tail variations.
- Analyze the site structure as to how users flow on site, and where major drop-offs were occurring.
- Need to do the content audit that means looking at the content, and deleting the content that is not valuable and finding out what could improve based on best practices.
- Being mentioned in major publications such as fortune, Huffington post, and LinkedIn business to help build sales hacker as well as personal branding.
Therefore, account audits are necessary. You do not know what to attack first if you do not audit existing strategies and analyze what type of content you are working with. Hence, uncovering such issues and potential opportunities is only the first step through. Moreover, next, we need to figure out when we exactly address each.
Reprioritize Your Content Audit Opportunities To Do The Right Thing At The Right Time
Advertising and PR are considered cost prohibitive. In recent times, there are low barriers to entry on almost any medium or channel. Anyone can spin up an ad campaign, and fire off a hundred emails to bloggers. The main problem is not having an option; rather, having too many options at a given point of time. Undeniably, content success depends upon what you choose to do, and in what order. Normally, the most profitable strategies, as well as tactics, take a long time to develop. Nevertheless, clients want results immediately. Henceforth, you are constantly dealing with the conflict of delivering instant results to make the client happy as well as building the foundation so that you will be able to continually deliver results long into the future. SEO today is incredibly nuanced and complex. Search engines used machine-learning algorithms to teach new tricks for higher ranking in SERPs.
Hence, content marketing success cannot happen in a vacuum, for that you need to do a consistent reevaluation of your top priorities with SEO, and do the recommended changes. Precisely, marketing success is not only a single activity; rather it is driven by the sum of its parts.