Amid the proliferation of coffee shops and an increasingly hectic lifestyle, drinking tea would be a welcome respite. There are a lot of coffee drinkers out there, but tea enthusiasts are equally numerous. And as several studies have proven how tea is a healthier drink, many are now veering towards this better choice.
Tea, like coffee, is one of the most common beverages in the world and is developing quite a following among the current generation. The trend towards healthy living is making tea-drinking a habit. Tea culture is worlds apart from coffee culture. Tea preparation requires time, and it is best enjoyed in tranquil and calm surroundings, while coffee has always been associated with a fast-paced lifestyle.
If you are looking to invest in a tea store, then you are on the right track. But, how do you make your shop more visible to the crowd? Here are your options:
1. Customise Your Tea Blends
When customers like a specific product from a store shop, they will keep coming back for more. So, your products need to have name recall. Create labels and nice packaging for your customised tea blends. Think of unique names for your blends that would be easy for your customers to remember. Once you have created unique names for your own tea concoctions, it will be easier for your customers to pinpoint their favourite blends.
2. Interact With Your Customers
Engaging with your customers can help you attract more people to your business. Make a good impression by having positive interactions not only with your regular customers but new ones as well. If your customers are pleased with the personable treatment in your tea store, they may speak highly of your tea blends to family and friends, turning them into loyal patrons as well.
3. Promote Your Tea Store on Social Media
Almost all businesses nowadays, big or small, have social media sites to promote their products. It is a big advantage to have a social media account for your business, especially now that the internet is easily accessible to almost anyone.
Make sure to create accounts on the social media platforms that many potential customers are on. If your customers are mostly students and young professionals, they most probably have Facebook, Twitter, and Instagram accounts, and that is where you should be too.
You can easily promote your customised tea blends in your social media profile to increase your reach and visibility. Optimise your social media account by providing your customers with vital info, such as store name, location, contact number, and operating hours.
4. Create a Study or Meeting nook
If your tea store is near a university or a business district, you can create a study or meeting nook to attract your customers. Once a student or a professional discovers a tea blend that they like or love the ambience of your shop, they are bound to bring more friends to your tea store. You can also offer tea specials, such as an “afternoon teatime” for your working customers and “study hour” for your student clients.
The tea industry is growing into a mainstream trend, offering many business opportunities for you to venture in. A bit of foresight, creativity, and these simple tips would help you stand out and succeed.