Over 90% of consumers are more likely to choose brands that offer recommendations relevant to their needs. The more you know about your customers, the more likely you’ll draw them in. Then, you can start generating new leads and boosting business.
As an insurance agent, you may find it’s more difficult to draw in leads this year. After all, more consumers are staying at home under quarantine. It’s time to adjust your Medicare marketing strategy accordingly.
Here are eight tips that can help you draw in Medicare supplement leads. With these tips, you can find more potential customers and draw them in. Without a new strategy, however, you could fall behind the competition.
Give your insurance agency a boost with these Medicare lead generation tips today!
1. Refresh Your Branding
Take the time to reconsider your current brand. Is it old and outdated? Did you last update your brand 10 years ago?
An old, outdated brand can make your business look like it’s behind the times, too. If you want to remain relevant to your audience, refresh your brand. That includes components such as your:
- Color palette
- Font style
- Imagery/photography style
It takes five to seven impressions before consumers remember a brand. Unfortunately, it only takes 10 seconds for those consumers to make up their mind about your business. You need to use those 10 seconds to make a strong impact.
Take a look at what other Medicare companies are doing for their branding. How are they using their brand to connect with customers?
Make sure your brand is unique by focusing on your unique value proposition. What promise are you making your customers? Why should they choose your Medicare agency over another?
Focus on your value when determining your mission and vision statements. Then, let that promise lead the way as you use the rest of these Medicare marketing tips.
2. Design and Develop a Website
Now that your brand is refreshed and ready to make an impact, you need to put it to good use. It’s important to make sure your branding remains consistent across all marketing channels. Otherwise, customers might think you’re a different agency after seeing two different visual brands.
About 38% of people will stop engaging if a website is unappealing. Meanwhile, about 90% of people use the internet to find local businesses.
If you want to improve your Medicare lead generate strategy, take a look at your website.
Does it display your brand? Do your pages load quickly? Are you optimized for mobile visitors?
These elements of your website can impact your ability to reach customers. Google looks at these factors when determining your ranking. The higher you rank on Google, the more Medicare supplement leads you can generate.
3. Create Unique Content
In order to improve your ranking and connect with your target audience, consider planning a content creation strategy. Unique, informative content can help you generate Medicare supplement leads. It can also show your target audience that you’re there to help.
Consider creating different forms of content, including blog posts, infographics, eBooks, podcasts, polls, and quizzes.
You can also host live webinars and podcasts to engage your target audience. Don’t forget email marketing to keep your audience up-to-date, too.
Then, create a conversion opportunity on the page where your content appears. For example, you can prompt people to provide their email before they download your eBook. You can also have readers subscribe to your email list to receive more updates.
4. Start Using SEO
Searching engine optimization (SEO) is essential if you want to generate new Medicare insurance leads.
To start optimizing your content, it’s important to know what keywords your customers search for online. You can use tools like SEMRush or Google Keyword Planner. Then, you’ll use those keywords to determine what content you’ll create.
Once you create your content, you’ll need to make sure your keyword appears in the:
- Opening and closing paragraphs
- Body text
- Image alt text
If you’re unfamiliar with SEO, you might want to work with an SEO expert who can help you generate new leads.
5. Boost Your Social Presence
Don’t forget to stay social! You can share your blog posts and eye-catching imagery on social media to attract new Medicare insurance leads.
When using social media, don’t focus on sales tactics. Instead, engage with your audience. Let them know you’re listening and eager to help.
Try posting different visuals to see what helps you boost Medicare insurance leads on social media.
6. Punch Up PPC
Pay-per-click (PPC) advertising is a great way to boost brand awareness and generate website traffic. You can create PPC ads on Google or social media platforms.
Make sure your brand is evident in your digital ads. Use a strong call-to-action (CTA) to encourage people to visit your site.
Focus on the value you’re offering to generate new Medicare supplement leads.
7. Create a Referral Program
Spread the word about your insurance agency by working with your existing clients. You can create a referral program to encourage people to share about your agency.
Consider adding an incentive if you decide on creating a referral program. How will you reward your existing customers? For example, you can send them a coffee shop gift card to show them how much you appreciate their help.
You can also get ahead by marketing to future medicare recipients with these tips.
8. Use Your Data
As you begin using these tips for Medicare marketing, it’s important to review your data regularly. Reviewing the data will give you a chance to recognize where there’s room for improvement.
Which strategies are working to attract new Medicare insurance leads? Where are you wasting your time and money?
Consider using A/B testing, too. You can try different CTA language or content formats to determine what your audience prefers. Then, make adjustments to your existing campaigns based on that information.
By using your data to make adjustments, you can continue improving your ROI throughout the year.
Draw Them In: 8 Ways to Generate High-Quality Medicare Supplement Leads
Don’t fall behind other insurance agencies. Instead, keep these eight tips in mind! With these tips, you can generate new Medicare supplement leads and boost business.
Keep making improvements along the way!
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