Starting a podcast might seem like an easy task, but there are few things to consider so that you can succeed. The live podcast has gained popularity in the last couple of years, and there are currently more than 850,000 active podcasts and 30 million podcast episodes.
A podcast is a new entertainment business, and more than 32 percent of Americans listen to podcasts every month. Since it is a popular way of starting your internet business, we will go through some of the common mistakes you need to avoid when starting a podcast.
1. Investing too much money
You can start a podcast without fancy equipment. There is no need to invest a ton of money into your podcast. All you’ll ever need is a decent quality microphone and pop filter, and you can start recording immediately.
Usually, the highest cost when it comes to a podcast is the sound tech. You don’t need to invest a lot of money in sound equipment since most podcast owners hire people for intro and outro music, sound-balances, etc. You can hire someone to take care of each episode and pay them as little as $15-$20 per hour.
2. Not focusing on your niche
As in any internet business, you have to focus on your niche to get the best results. The only way to succeed in the podcast business and gain popularity is if you target your niche perfectly.
However, some people quickly go in another direction and forget what their podcast is really about. It would help if you had a strong sense of who your podcast is for and stick to the “script.”
3. Avoid using subtitle
Now since we are on the subject of niche, let’s talk about the importance of keywords. You can even optimize your podcast channel and make it SEO friendly. Things like titles, description, and the subtitle is a place where you can use keywords to target your specific audience.
Your job is to create an eye-pleasing title but still include as many keywords as possible. Additionally, many people watch podcasts without any sound. That is why it is essential to add subtitles to your podcast. It is an easy feature that can bring many viewers to your podcast.
4. Avoiding collaboration with other podcast hosts
You are not alone in the podcast world. Uniting podcasts is a strong marketing strategy and a great way to build up relationships. You have to acknowledge your podcast as a brand that needs to collaborate with other podcasts in the same niche.
In order to succeed in the podcast business, you have to be consistent. The truth is, consistency is crucial for most online businesses, such as starting a blog, creating YouTube videos, or eCommerce.
If you are planning to start a podcast but don’t have enough money to publish episodes regularly, people will not take you seriously. You should make a schedule for publishing episodes and stick to it no matter what.
6. Have unrealistic expectations
Just like most of the internet businesses, starting a podcast isn’t a get-rich-quick scheme that many people believe. Even though podcasts are very popular, it will take time to reach a level and build your brand.
You cannot expect overnight success. It is something that requires persistence, hard work, and dedication. People will notice your grind over time and reward you by listening to your podcast.
These are some of the common mistakes that people make when starting a podcast. At first glance, it might seem like a very straightforward business idea, but the truth is there are many minor bumps that you need to avoid in order to succeed.
If you are in the process of starting your podcast, make sure you avoid these common mistakes, and you will be victorious and build your own legacy, just like the horses in the recent Triple Crown winners list.